It's simple Economics 101. You increase the supply thus decreasing the value. IronRidge invests cash to small cap markets in exchange for convertible shares. IronRidge in return converts those shares into open market, free trading common stock to be sold into the open market. Increased A/S does not constitute immediate reduction in value, however it does decrease long-term share value once the shares are brought into the market.
Yesterday's action was an anticipation of future share price evaluations due to the expectations of future increased selling into the open market of the doubled A/S. This is still a good play. Just not at it's current market value. The company is going to have to prove future growth that can offset the increased share structure to maintain any growth in the PPS.