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CharlieBunny

08/30/05 3:41 PM

#15712 RE: SirFelix #15711

Price continues to drop. Maybe they can create VirTraCASH
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Paul P

08/30/05 4:32 PM

#15713 RE: SirFelix #15711

Thanks for the reply, Felix.

You are correct, other entities need this kind of technology, but driving the pace and direction is the military. The DoD, DARPA, NASA and their key contractors are neither ignorant nor lazy, rest assured of that. Have you seen how far they are with making soldiers invisible? Amazing stuff.

Don't make the mistake of believing that existing companies tend to be satisfied with status quo revenue, because that is only part of the picture. They are interested in status quo risk, not revenue. If they can't grow their business within its current scope, they'll innovate as needed. Because of their resources, only discontinuous, disruptive technology, or, in the case of low-tech companies, brilliant marketing ideas combined with capital, can defeat them (with any regularity) within their areas of expertise.

What happens more often than not with emerging companies is that they pick an innovation that is not enough of an innovation to enough of a market to matter. That is why no established company wants it. Ideas are a dime dozen. That's why such a high percentage of startups fail. Usually this happens because they have the "we have it, so let's try and make money off it" syndrome, or the "if we build it they will come" syndrome.

The first of these usually happens when a quirky customer wants something unique that no mainstream product provides (a piece of software, for instance.) The startup thinks, "well, we wrote the code, so let's go sell it to the world." This is a big part of the reason why software companies are very bad investments.

The second of these usually happens when the company thinks of something that no one else is doing (making ketchup-flavored ice cream) and assumes that because we can do it, it will be valuable to many, many customers, and if it isn't patentable, we'll get a jump on the market.

With VTSI you have a little of both.