I too have experience in this, possibly not as much as you, but we are all here to understand what Atrinsic is up to since we have an investment in it. So if you have to dumb it down for us, please do so without the attitude.
Actually, you're trying to make it more complex than it is. It's complex for folks who know little to nothing about IT systems. But the line I quoted actually makes no sense. What paramaters, and how many, are behind a web page? What does that mean? It's nonsense.