The GSA contract can be huge going forward, but I believe there is tremendous potential that was touched on in one of Eric's blogs yesterday that was never mentioned on the board. We all become affixed to the business model of X number of stores selling x number of bottles per/day, per/wk. or per/mo to achieve profitability. We all know that the model is set up on an average regardless of how that's accomplished. The point I'm getting at involves the large retailers which carry 1000+. Given the versitility of 1000+ it could basically be stocked in multiple locations in these retailers (paint, auto, cleaning, flooring, ect. Naturally the product will have to prove itself to retailers and consumers, but once the brand is established the potential exist. In other words, in the smaller hardware stores where it would only be stocked in one location limits the visibility because it targets a particular consumer sector. If it could become stocked in multiple locations in larger retailers, it would be like adding several smaller locations within this one retailer.
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