And to add to the very astute point you have just made, with that rationale in mind I wonder if the 9 bottles per store was based on the belief of one product placement per store.
If not, then your theory about multiple placements could drastically increase the sales volume per store and blow those numbers out of the water.
I know, I speak very highly of the Company but you prove my point exactly, that the Company has executed their plan very well. It is obvious that they are going to get to the 5000 store goal, and they will inevitably blow past that.
Total current distribution Potential: Approximate store totals
Do-It-Best - 4000
Walmart Canada - 329+
Walmart Worldwide - 9000+
Home Depot Worldwide - 3000+
Lowes Worldwide - 1800+
Sam's Club Worldwide - 602+
Duane Reade - 250 +
With the potential to have this much exposure and the ability to have product placement in more than one area of the store, WNBD could except to surpass 9 bottles per store. If WNBD got into just half of the locations above they wold be looking at $5million + a year in revenues at their 9 bottle per store goal. That would equate to roughly $1.5+ million in net profits. If as you say the product is placed in multiple locations revenues could grow by double with under 20 bottles sold per store. Now WNBD already has their foot in the doors of these companies, so image when they sign newer contracts with other domestic and International chains, as they recently have. Now add a GSA contract or two and one sees why I am very High on WNBD. Obviously the only down side right now is the SS and its future. WNBD is a winner no doubt, just don't know if the current crop of shareholders will be at these levels. Time will tell.
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