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Replies to post #172258 on Winning Brands Corporation (WNBD)
08/27/11 9:26 AM
"2010 is a new period in the company's life,"
"2010 is not going to look like the previous phase. [Initial Operations Phase]"
2010 is the year in which these things can come together and bring impressive results. My goal is simply that our shareholders will own a brand(s) which is on a steep upward trajectory so that the 'sky is the limit' as far as the future value of their company is concerned,"
08/27/11 10:22 AM
A characteristic of the Initial Operations Phase was for Winning Brands to obtain listings with the Canadian subsidiaries of U.S. owned retailers, such as Walmart and Home Depot, who have stores coast-to-coast in Canada. This was in order to prove that Winning Colours Stain Remover would satisfy consumer performance expectations, even when used by thousands of store customers spanning a variety of demographic “types”, and to prove a low rate of product return. A further objective of Initial Operations was to demonstrate to category-leading national retailers that Winning Brands is capable of doing business with them.
“2010 is a new period in the company’s life.” said Winning Brands CEO Eric Lehner. “On January 26th work is beginning to develop our first-ever U.S. national Direct Response TV commercial. The commercial is to be broadcast on U.S. cable systems nationally. It is well known that products in our category are particularly well suited for this venue, leading to a number of famous success stories. Our U.S. national DRTV can provide a powerful source of direct revenue while at the same time building U.S. consumer awareness of Winning Colours Stain Remover – a factor of interest to large U.S. national retail relationships which are forming behind the scenes. Furthermore, toward the end of 2009, we have begun adding local U.S. independent retailers at an unprecedented pace as distributor operations are getting into gear. Winning Colours is now on the shelf in almost every State in America. 2010 is not going to look like the previous phase. The conditions are ready for us to leave behind the Initial Operations Phase, which is characterized by modest sales and high development costs, in order to enter the Implementation and/or Growth Phase in 2010. Everything we have done in the Initial Operations Phase has been preparatory – 2010 is the year in which these things can come together and bring impressive results. My goal is simply that our shareholders will own a brand(s) which is on a steep upward trajectory so that the ‘sky is the limit’ as far as the future value of their company is concerned.” Mr. Lehner says.
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