Saturday, August 27, 2011 10:22:11 AM
http://www.winningbrandscorporation.com/files/newsfiles_09/dec31_2009.htm
I see four items in the above leading to the thoughts
1. Canada operations of leading USA companies (aka Walmart, Home Depot)
2. DRTV potential
3. USA national retailer relationships forming behind the scenes (most notable at the time - Lowes)
4. Frequency of independent retailers being added (via Lancaster)
So what happened?
Walmart Canada dropped us in early 2010 (ouch of surprise, Eric was straight up in addressing this change via memo to moderator for board interest - there was no blog at the time)
DRTV didn't have the USA national launch (that it mentioned as criteria to full implementation) so it didn't go beyond an initial test (at the time)
Lowes didn't activate their test in USA (ohio) until latter part of 2010
Lancaster (Merit Pro) felt effects of lackluster economy and headed towards bankruptcy.......
So what is present status
Walmart Canada is back in the fold. Product anticipated on shelf third week of Sept 2011
DRTV likely waits in the wings until suitable national reach by a national type banner (to include in advertising - WNBD business model is distribution via local retailers - not ordering via online/TV where S&H is not effective to consumers)
Lowes activated in Canada and got rolling in USA, coming up on a year test in Ohio and given data if this was rollout and experienced similar sell through as to date in the 3 stores in Ohio would result in approx. 2.5 million in sales at the 'retail' level.
Lancaster has emerged from their issues; seems commitment still exists with WNBD and 1000+; in addition to Do It Best in nearing rollout and launch this fall with upcoming dealer show in October.
Relationships are developing with other USA national in the likes of Duane Reade (Walgreens) in New York, Home Depot (online only at this time), and Sam's Club (Walmart USA) in Houston it appears soon.
Do your own due diligence; factors and conditions change.
"I have faith that the time will eventually come when employees and employers, as well as all mankind, will realize that they serve themselves best when they serve others most.", B.C.Forbes
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