powerhouse outside marketing firm has been identified interviewed (3 are in running) and expect to launch a vigorous marketing and awareness publicity targeted campaign within 30-60 days.
This is of great interest to me. I have heard this song and dance repeated multiple times in the last 8 months. They keep saying they're going to start the campaign within 30 days, 45 days, etc. The last I heard was that Rodman and Renshaw had been signed on to start a new campaign mid-July-ish. None of this has happened to date. I'm on board with almost everything management is doing, but my biggest concern is that they don't know how to market our product or our company.
What is your confidence level on this topic after hearing them speak?
Thanks.
bank