Bank...good question and that was answered by Estrella...he said that timing of the marketing campaign is critical to be timed to have the greatest impact. And that impact is best achieved when there is a viable proven salable product apparent.
That apparency is expected to happen within the next 30-60 days. Mid-Julyish would have happened if the Yuma test originally scheduled had happened on July 11...get it.
They are chompin' at the bit to get on with this as much as we are..but don't want to prematurely ejaculate with "fluff" and promises that can't bear immediate fruit.
I'm confident that this gang really understands the leverage of proper strategic timing to maximize value and not frivolously waste money. I also sense they want to build steady sustainable market appreciation, not the quick pops and falls of the past.
One of the key targets for this campaign is the investment community, besides the end user.
You may not agree, but I think these guys really understand that market VERY well.
Their resumes are their credentials.
More to their credit...they have absolutely no qualms about hiring outside help to fill in gaps in their own expertise.
A true sign of great management.
m
PS..the only comment made regarding the data package is that it would confirm the flight stats and verify stationary objective of 2-3 days of continuous flight aloft at confirmed altitude of specs at 15-18 thousand feet. All this in the August test.
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