Personally, I don't think Neom would have the right to PR it's licensee deals, unless in that original licensing deal there is a clause granting Neom those specific rights.
I wouldn't want a crap company (Neom) releasing PR's about my companies actions (HP) if I actually hired a different company to run my campaign (Buongierno*), would you? Neom doesn't know or play any role in that deal.
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