Cloud3: Very good point.... the only way we would know is by seeing the code in public, checking NEOM's site for new partnerships, or waiting for an increase an earnings (which hasn't happened yet)... I wonder if NEOM has been TOOO generous in their licensing deals and now those companies are making a killing with the license while only giving minor royalties to NEOM...
Nothing wrong with what you're saying other than the assumption that anyone other than a longtime suffering long would look upon them as a "crap" company as you say.