To SKS
The PR is mostly good. I do want to point out a grip about your interviews and Wave's PRs. In the interview the other day, and this PR too much emphasis was on TPMs and not enough emphasis on self-protection and the ERAS product
NOBODY GIVES A DAMN HOW MANY TPMs have been sold. They want protection. They want Safety.
Steven, you may understand layered protection, but most CEOs need things 'splained. They use computers, but don't know a thing about security. So teach them what they already know, but in a new way. --- outside layer (doors and locks), first layer firewall) second layer (software) third level encryption (tokens and certificates) fourth (basic, safest, most secure) level storing tokens and certificates in hardware safe called a TPM. And tell them specifically to ask their CIO if their machines already have them. This does two things -- It gives them something to do (leadership), and it ends up starting the process from the top.
People need metaphors to understand very new and technical things. They need questions they understand? Has PwC found a way to prevent the Lockheed, Google, or Twitter hacks of the last too weeks? Use some rhetorical questions that people care about because they're scared. Sex sell, fear sells, joy sells, children sell for a reason...it's about emotion not logic.
It's time to make us rich with emotion not logic. You're a Logical guy, logic can sell ideas, but if you want to sell a finished product -- Death by Chocolate or Protection by ERAS (not TPM always ERAS) then focus on Protection by ERAS. If you don't know what ERAS is your not as safe as you should be. Then repeat it so the reader knows it's important, and repeat it again, at the end so the message is remembered as the last thing said or read.
KISS is right.
Just explained this note to Mrs. Weby. Her reply,
NO SIZZLE, NO SALE!
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