Replies to post #29448 on China MediaExpress Holdings, Inc. (fka CCME)

[Nooneother]

Thank you gotothe sea.

Swampdonkey - it seems like you are intentionally avoiding answering some of the questions posed by other posters> Why?

[playa55]

That is great (and simple) detective work, not sure why anyone hasn't done this before. If only he had a video camera as I am not sure some will believe it.

I'd take a 6% double count any day, esp if a rounding error. I am not familiar with the exchange rate, is the pricing in line with what has been discovered before.

Thank you for taking action, we need more anti-FUD around here!!

[Florinda]

gotothesea, thanks a lot for doing that for us and taking the time to put all that info together.

Steve

[Traderfan]

Thanks. Nobody denies that there are buses with CCME ad driving around somewhere. The stuff that people don't believe anymore is that their revenues are that high. Only because there is a Loreal ad running on a screen doesn't mean that they get one cent from Loreal for doing this if you get my point. That said I'm sure there is a business behind CCME. Just my opinion.

[Texbanker]

Thanks, I like the idea of getting back to covering what business there is and how its doing.

[tothe]

gotothesea; good DD, now we count the number of different ads per bus and we get mucho $$$'s.

[gotothesea]

CCME Bus number/route/ad pricing info:

Continued with my previous post. I record number of buses, number of bus route, and 15 second regular ad pricing (RMB/month) from CCME's latest ad quote sheet.

Province, # of buses, # of Route,15 second Regular Ad (RMB/month)
Beijing, 1497, 183, 236000
Tianjin, 1509, 152, 199000
HeBei, 607, 107, 73000
Shanxi, 958, 137, 84000
NeiMonggu, 816, 92, 78000
Shanghai, 2127, 227, 409000
Jiangsu, 2797, 583, 362000
Zhejiang, 449, 95, 63000
Anhui, 1019, 193, 95000
Shangdong, 1673, 211, 210000
Fujian, 2283, 453, 257000
Jiangxi, 640, 72, 73000
Guangdong, 2189, 536, 341000
Hunan, 1432, 172, 183000
Hubei, 1562, 181, 131000
Henan, 2244, 233, 236000
SiChuan, 1502, 180, 152000
Chongqing, 1230, 153, 115000

AIRPORT, # of buses,# of Route,15 second Regular Ad (RMB/month)
Beijing, 229, 8, 409000
Guangzhou, 131, 14, 246000
Qingdao, 32, 3, 68000
Changsha, 45, 6, 68000
Chengdu, 101, 4, 136000
Chengdu between terminal shuttle, 11, -, 13000
chongqing, 26, 1, 42000
Shijiazhuang, 50, 6, 68000
Fuzhou, 44, 1, 68000

Total Bus: 27203

For a comparable purpose, we can look at Bus Online ad quote. http://www.ivtv.com.cn/?action-category-catid-40. Bus online sell inner-city bus TV ad. Please note its quote is RMB per week. CCME operate intra-city bus ad, the above quote is RMB per month. For Beijing, CCME is pricing about 1/4 to 1/3 lower than Bus Online, after adjusting ad run time.

When I get more time, I will add the pricing for embedded ad so we can do more analysis.