Replies to post #29474 on China MediaExpress Holdings, Inc. (fka CCME)

[swampdonkey]

gotothesea, good work for what its worth

[gotothesea]

CCME Ad pricing compared to two other bus TV AD company

Bus Online ad quote(RMB per Week)
http://www.ivtv.com.cn/?action-category-catid-40.

ShiTong HuaNa ad quote (RMB per Week)
http://www.towona.com/index.php?pages=print_case
ShiTong HuaNa customer
http://www.towona.com/index.php?pages=my_cient


Both Bus Online and ShiTong HuaNa operate inner-city bus TV ad. The quote is RMB/week. CCME run intra-city and airport bus ad. The following Ad quote is RMB/month. CCME run on Beijing airport (world second largest airport by passengers with 74 Million passenger in 2010). And GuangZhou airport (China's second largest airport with 41 million passengers in 2010).
http://en.wikipedia.org/wiki/World%27s_busiest_airports_by_passenger_traffic

Based on AD pricing compared to two other bus TV operator. CCME do price lower than its competitors. So CCME should be competitive to attract customers and agents. Based on following rate, and exclude embedded ad sale, CCME earn US$100 million revenue for 3.1 minutes ad sold per hour.

Province, # of buses, # of Route,15 second Regular Ad (RMB/month)
Beijing, 1497, 183, 236000
Tianjin, 1509, 152, 199000
HeBei, 607, 107, 73000
Shanxi, 958, 137, 84000
NeiMonggu, 816, 92, 78000
Shanghai, 2127, 227, 409000
Jiangsu, 2797, 583, 362000
Zhejiang, 449, 95, 63000
Anhui, 1019, 193, 95000
Shangdong, 1673, 211, 210000
Fujian, 2283, 453, 257000
Jiangxi, 640, 72, 73000
Guangdong, 2189, 536, 341000
Hunan, 1432, 172, 183000
Hubei, 1562, 181, 131000
Henan, 2244, 233, 236000
SiChuan, 1502, 180, 152000
Chongqing, 1230, 153, 115000

AIRPORT, # of buses,# of Route,15 second Regular Ad (RMB/month)
Beijing, 229, 8, 409000
Guangzhou, 131, 14, 246000
Qingdao, 32, 3, 68000
Changsha, 45, 6, 68000
Chengdu, 101, 4, 136000
Chengdu between terminal shuttle, 11, -, 13000
chongqing, 26, 1, 42000
Shijiazhuang, 50, 6, 68000
Fuzhou, 44, 1, 68000

Total Bus: 27203