Replies to post #2567 on Heartland, Inc.(fka HTLJ)

[sheetrock]

I am fully on board with the proposed letter. There are a few grammatical and spelling errors that would need to be revised before sending but otherwise it's a well written letter. I commend you on your efforts and concern for all of your fellow investors.

[shaner]

I am fully on board as well. Elegantly stated!

[Immie]

Great letter..... if they don't respond.... I would sent it over and over again till they do.

[davidam]

I am on board with this as well. Glad you took the initiative I thought I would have to. When the time comes if it ever comes we can use the forums to join many other shareholders together

[TakeChances]

Great letter. Thanks for doing that. I would snail mail it certified with sig required to get their attention. All in the presentation. :-)

[slapierre]

I need a volunteer. My primary language is french, so I need someone good in english to review a final draft.

I will send it to all another time to ensure all are ok before we send it.

I also wish to copy all shareholders on this letter. Can you send to me via email your name and share count to [e-mail]

Thanks

[sheetrock]

Here is my attempt at editing the original draft. The majority of it remains the same; however I did change some of it. I'm sure there are others that are much better versed at grammar and legal jargon and I hope you chime in as well.

Please note that if you throw my changes out and start at square one with Steve's original document; make sure you change 'perspective' to 'prospective' in the second paragraph. I missed it the first 5 times I read it. Everything else was very minor.

Steve, I want to commend and thank you again for your efforts to step up to write a letter on behalf of the group here at investorshub.


January 3, 2010





Heartland INC Board of Directors & CEO

P.O. Box 4320

Harrogate, TN 37752






Terry L. Lee – Chairman of the Board of Directors and CEO

Thomas C. Miller, Vice President & Secretary

Mitchell Cox, CFO

Randy Frevert, Board Member



Gentlemen,



I am writing to remind you that there is a core group of Heartland Inc (HTLJ) shareholders that are unified to resist any attempts at undervalued buyout offers, amalgamation proposals, or minority squeeze out transactions from Heartland. In the last few weeks I have been in touch with many shareholders, explained the contents of this letter, and have their support in making the statements in this letter. With fairly limited effort, I and another shareholder have identified shareholdings that amount to 20% of minority shares outstanding or 2,000,000 shares. The average price of those that stated a minimum sell price was $2.50/share. The reason I emphasize ‘with fairly limited effort’ above is that we were able to collect these share counts without a broad canvassing of the shareholders. I very much believe that our numbers will increase significantly if we canvass all of the shareholders. With a majority of minority share count we are able to block any proposed unfair buyout or amalgamation transactions, but this also puts us well above the 10% needed to keep Heartland Inc. from using the exemptions under American securities regulations permitting it to avoid the need for majority of minority approval and to vote its own shares.



Heartland's management team has done a very good job operationally during the past few years but ‘unfortunately’ it has also done a very good job at minimizing any sort of promotion, guidance, or prospective news from HTLJ. To date we have seen little to no effort to attend investment conferences, speak with the media, or to garner research coverage for HTLJ. In fact, any attempts I and others have made to encourage such activities have been declined. The majority of public companies make some sort of effort to tell their corporate stories at such above-noted events with the goal, in part, of increasing their share price. I would think the lack thereof supports our case that Heartland’s intention is to keep the share price as low as possible for future buyout attempts. In fact, the only people benefitting from this low price have been to the benefit of Insiders which have been able to pick shares at extreme undervalued levels. No updates were ever communicated on the proposed company share buyback, and no updates were sent to the general investors regarding Heartland's acquisition of Premium Homes. In fact, your website has completly stopped displaying any type of company activities.



We note that in your conference call in October 2009 http://www.marketrap.com/message/view_board_message/578/htlj-ceo, you have made strides to build share value, well this value can only be reflected in the share price. As such, we feel the share price is actually a strong reflection of the Management's inability to communicate the Heartland story to the investor community. I also note that the Board Mandate makes the Board responsible for the stewardship of the business and affairs of the Company with a fundamental objective to enhance and preserve shareholder value. The Mandate also states that the Board must ensure that policies and procedures in place are able to effectively govern the activities of HTLJ and allow for effective communication with shareholders, other stakeholders and the public. Clearly, maximizing investor awareness of HTLJ and enhancing shareholder values are stated priorities for HTLJ. However, it seems that none of these mandates or objectives has been followed except for the bare minimum legal disclosure requirements.


We expect significant efforts toward Investor and Public Relations in the near future. Such efforts can only result in a positive outcome for all shareholders. At my own expense, I have sought legal counsel in recent weeks to better understand my legal course of action in the event Heartland would attempt to take HTLJ private. If Heartland does attempt to take HTLJ private than it would appear Heartland and its board of directors undoubtedly have a conflict of interest by allowing the stock price to drop this low at the same time as Heartland's management team becoming completely silent on the companies accomplishments and loading up on a substantial and significant amount of shares.

It is becoming clear that the only interests at heart for Heartland's Management are those of the directors and board members and at the detriment to HTLJ minority shareholders. This is an unacceptable practice and we will not tolerate it any longer.



Sincerely,







Steve Lapierre (on behalf of a core group of HTLJ minority shareholders)

Investor

[e-mail]

514-945-7011

[Adoni$74]

Good idea Steve, Im in :)

[Omega3Man]

FINALLY! Someone with some balls is taking some action instead of just sitting around praising Management and saying next week, next month, next year! Slapierre I commend you!

[investlite]

I would agree with this being sent to management. I'm planning on buying more in the next couple weeks so we can increase our numbers another 100k when I do.

[Immie]

Did this letter go out?