Heartland, Inc.(fka HTLJ)

[slapierre]

Letter to Management:

Hello,

I would like to send a letter similar to this one to Terry Lee. I think it's good and it would warn Management that we would let them take this private if this were their intentions, it would also show we are united and are no longer wanting to watch this circus going on any more. I want to copy on the email all share holders.....

Would most of you support this?



January 3, 2010





Heartland INC Board of Directors & CEO

P.O. Box 4320

Harrogate, TN 37752






Terry L. Lee – Chairman of the Board of Directors and CEO

THOMAS C. MILLER, Vice President & Secretary

MITCHELL COX, CFO

RANDY FREVERT, Board Member



Gentlemen,



I am writing to remind you that there is a core group of Heartland Inc (HTLJ) shareholders that are unified to resist any attempts at undervalued buyout offers, amalgamation proposals or minority squeeze out transactions from Heartland. In the last few weeks I have been in touch with many shareholders, explained the contents of this letter and have their support in making the statements in this letter. With fairly limited effort, I and another shareholder have identified shareholdings that amount to 20% of minority shares outstanding or 2,000,000 shares. The average price of those that stated a minimum sell price was $2.50/share. The reason I emphasize ‘with fairly limited effort’ above is that we were able to collect these share counts without a broad canvassing of the shareholders. I very much believe that our numbers will increase significantly if we canvass all of the shareholders. With a majority of minority share count we are able to block any proposed unfair buyout or amalgamation transactions, but this also puts us well above the 10% needed to keep Hearland Inc. from using the exemptions under American securities regulations permitting it to avoid the need for majority of minority approval and to vote its own shares.



Heartland's management team has done a very good job operationally for last few years, but ‘unfortunately’ it has also done a very good job at minimizing any sort of promotion, guidance and positive news from HTLJ. To date we have seen no effort to attend investment conferences, speak with the media or to garner research coverage for HTLJ. In fact, any attempts I and others have made to encourage such activities have been declined. The majority of public companies make some sort of effort to tell their corporate stories at such above-noted events with the goal, in part, of increasing their share price. I would think the lack thereof supports our case that Heartland’s intention is to keep the share price as low as possible for future buyout attempts. In fact, the only people benefitting from this low price has been to the benefit of Insiders which have been able to pick shares at extreme undervalued levels. No updates were ever communicated on the proposed company share buyback, no updates was sent to the general investors regarding Heartland's acquisition of Premium Homes. In fact, your website has completly stopped displaying any types of company activities.



We note that in your conference call of October 2009 http://www.marketrap.com/message/view_board_message/578/htlj-ceo, you have made strives to build share value, well this value can only be reflected in the share price. As such, we feel the share price is actually a strong reflection of the Management inability to communicate the Hearthland story to the investor community. I also note that the Board Mandate makes the Board responsible for the stewardship of the business and affairs of the Company with a fundamental objective to enhance and preserve shareholder value. The Mandate also states that the Board must ensure that policies and procedures in place are able to effectively govern the activities of HTLJ and allow for effective communication with shareholders, other stakeholders and the public. Clearly maximizing investor awareness of HTLJ and enhancing shareholder values are stated priorities for HTLJ. However, it seems that none of these mandates or objectives have been followed except for the bare minimum legal disclosure requirements.


We expect a significant effort on Investor Relations and Public Relations in the near future. Such effort can only result in a positive outcome for all shareholders. At my expenses, I have seeked legal counsel in the recent weeks to understand better my legal course of action in case Heartland would want to take HTLJ private and as well as the apperance of conflict of interest in allowing the stock price to drop this low at the same time as Heartland's management becoming completly silent on the companies accomplishement. It is becoming clear that the only interests at heart for Heartland's Management is those of the Heartland Directors and board members, all this at the detriment of the HTLJ minority'S shareholders and we find this un acceptable anymore.



Sincerely,







Steve Lapierre (on behalf of a core group of HTLJ minority shareholders)

Investor

[e-mail]

514-945-7011