Replies to post #153023 on Winning Brands Corporation (WNBD)

[realbiz]

Blog Post As of 11/24/2010 "I have been informed that the chain will let us know the addresses of the stores in which Winning Colours Stain Remover will be placed, prior to deployment in January, so that we can be as accurate as possible on the Winning Colours Store Locator. Such assistance is not always available from retailers - thank you DR – much appreciated. The current plan is to have the 4oz display boxes located at the checkout lines in those stores – probably approximately 100 for starters. For those who don’t know, this New York drug store chain is an institution in the city. You are within walking distance of one anywhere in Manhattan." I can see your point about an edited DRTV commericial directed at NYC but I think 30 seconds might not be enough time in My opinion

[just_an_ant]

I'm not exactly sure what the advertising/marketing will be with Duane Reade and New York in general.

It doesn't make a lot of sense to 'randomly' hand out that many samples...in the dead of winter in New York imo (especially by themselves).

I'm not sure what DR may have going on as a promo (maybe holiday gift packs?), that we could be included in - that would make some sense.

We will not be in all the approximately 250 stores at the beginning (in January)...so certain advertising will be limited - because just can't do a blanket ad since 50% won't have the product readily available on the counter, etc...

When a commercial is viable for maximum impact (including Janovic's stores, etc.) http://janovic.com/storelocator/

I think can re-use some of the assets created from the DRTV expenditures (pieces of the commercial, etc.) and rollout an ad campaign fairly quickly.

I'm pretty sure we will be giving DR support (advertising/marketing/training) because it is an important initiative and obviously we want to see things expand within the listing as well eventually with Walgreens imo.