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J-Rhino

11/27/10 10:53 AM

#153025 RE: realbiz #153024

• ECRM: Duane Reade: Winning Colours has been approved in principle to participate in a test in all outlets of the Manhattan pharmacy chain, subject to procedural details being agreed, with a target launch window of January. Procedural details include, amongst other things, participating in a sampling program at Grand Central Terminal and Port Authority of New York locations. Winning Brands has already manufactured and paid for 50,000 new “PocketPaks” for this purpose, which Winning Brands holds in inventory. The arrangement would also include the installation of Winning Brands custom display racks for 4-ounce bottles, holding 48-bottles each, in the stores. However, until the arrangements are actually in place, they are still in the realm of being an update on progress only.