Winning Brands Corporation (WNBD)

[just_an_ant]

I'm not exactly sure what the advertising/marketing will be with Duane Reade and New York in general.

It doesn't make a lot of sense to 'randomly' hand out that many samples...in the dead of winter in New York imo (especially by themselves).

I'm not sure what DR may have going on as a promo (maybe holiday gift packs?), that we could be included in - that would make some sense.

We will not be in all the approximately 250 stores at the beginning (in January)...so certain advertising will be limited - because just can't do a blanket ad since 50% won't have the product readily available on the counter, etc...

When a commercial is viable for maximum impact (including Janovic's stores, etc.) http://janovic.com/storelocator/

I think can re-use some of the assets created from the DRTV expenditures (pieces of the commercial, etc.) and rollout an ad campaign fairly quickly.

I'm pretty sure we will be giving DR support (advertising/marketing/training) because it is an important initiative and obviously we want to see things expand within the listing as well eventually with Walgreens imo.