Think of it like this would you rather get paid 1 million dollars for a month or get paid one cent the first day of the month, double that the second day and get paid 2 cents the next day double that and make 4 cents. Keep going for the 30 days of the month and what would you rather have? The big company is one pay out(the million dollars say) the little 10 dollar words be the pennies. Figure out what you would make getting pennies and get back to me :)
You need to do a little better than 30 vanity keywords, try at least 285. If you do a very small amount of research, you will see lenox tools pays $2850.00 or more per month.