Replies to post #150528 on Winning Brands Corporation (WNBD)

[just_an_ant]

Brochures disappeared from the Lowes paint counter that TJW reported, I don't think he took them all and then shot a picture.

You also have Lancaster retailers that were setup recently requesting the brochures as well.

blog: Winning Colours – Reality Check

At Winning Brands, we know the difference between dreaming and planning. That’s why we place a lot of importance on doing practical things, measuring the results, making adjustments, carrying on. It’s this type of steady perseverance that is going to deliver the goods in the Winning Colours success story.

One such ”practical” example is the need to determine whether our investment in merchandising tools is being well spent. We invest in merchandising tools to help stores introduce Winning Colours to their consumers. After deploying such tools, we canvas the stores again by telephone to learn whether these tools are helpful and what improvements can be made. It takes time and money, but delivers results. The following are extracts of reports given to me by our Customer Service Team. We regularly call our retail outlets in towns across America and ask the simple questions: “Did you receive the display we sent? Is it helpful? What has been your experience so far? Would you use our new brochure if we send you some? The extracts below are generated by a sytem operating daily behind the scenes.. There are more stores, more towns and more comments because we have made this feedback loop continuous. The entries below are a representative sampling. The display that we are calling about is shown below. The daily extracts are shown below that.

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=55857387&txt2find=brochures

All the things mentioned are to attract 'customers' to Winning Colours - WNBD success is dependent on customers discovering and using Winning Colours - and sharing/recommending to others in some shape way or form (be it going to neighbor house, buying bottle for friend, posting something on facebook or twitter - if they do that sort of thing, being picked up on a google or other search engine inquiry to a stain, mess, or problem (that WC can solve)...

This ultimately drives the larger chains to take you and your product seriously; this allows you to get your product in the face of a much larger amount of 'potential' customers (because of their traffic flow compared to independents, etc.).

I pick up brochures from time to time because they are free and could be informative.