Friday, November 05, 2010 10:50:00 PM
All the "marketing" techniques you listed are really directed at shareholders....How would someone know to go to Facebook/Twitter or the WC website having not known about the product? videos and testimonials are suppose to be for consumers, but sadly they are only viewed by investors...still...For example, Look how many "friends" we have on Facebook...and look how many "followers" we have on twitter....Eric sad that we have thousands of at least one time customers....mostly in Canada...some in the U.S...Why do we only have a little over 200 "friends" on Facebook? It's because us shareholders "befriended" the product and most of us invited many family and friends as well....so I'd bet that out of the 200, there are probably no more than 20 people who bought a bottle out of the blue and were so amazed they logged onto Facebook to befriend the product....So IMO...You can count Facebook/Twitter out of the "marketing" category until we increase product turnover...
Let me ask you a question? When was the last time you picked up a brochure in any grocery store or mini mart?
Assuming your answer(and the majority of American's) is "a long time", this can and most likely will be a very slow process to see any increases in sales from this marketing technique...Brochures are great, but only when used properly....IMO, they will collect more dust on the shelves than the bottles will...let's hope for some new innovative ideas....
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