The market is not a place for altruistic behavior. Never has been, never will be, not what it was designed to do. It would be nice if it were. But the reality is, the market is a place for commerce, for risk/reward transactions.
While people may want to help certain companies that they believe are doing "good for humanity", and not invest in others that they see as "harmful to humanity", unless they are donating funds, they are investing with hopes of a return. The saying "doing well while doing good" is often used. But note, that has both sides of the equation, helping others, but helping yourself as well.
I don't think it is accurate to say one person's motives are "better" than another's. I do believe Dr. Harris sincerely wants to help people, but there is most likely a level of personal satisfaction she gets from doing so. It is that level of personal satisfaction that is the motivator, the sense of accomplishment...whether it's finding a new treatment, or making $1 Million for your clients. They both give the individual a sense of achievement and personal satisfaction. One may seem more selfish and another more altruistic, but ultimately it is being done for personal fulfillment.
BTW, I also think it is somewhat self important to believe that this board will have any significant impact on this SP. If the stuff works and they can prove it to those who need to know (FDA, Big Pharma, Media, Medical Community, Institutional Investors...?) then it will take off. If they can't, it won't. The day to day discussions here will have zero impact on this process. I think we can all agree on that.
IMO