Why wouldn't the MS Tag read just be routed to the correct infrastructure to return the desired content/function? Neustar/Neomedia would not have to be capable of performing the MS protocols, just the code routing for which they would recieve a fee from MS or the advertiser based on the scan in exchange for facilitating traffic to the campaign. Why does it matter if the code is 1d-2d-open-proprietary-direct or indirect?
That is my interpretation of the patent application and it's intended function. I do not see the conflict with the other patents in the NEOM portfolio.
I'm outta my league here with the technical stuff but you probably already knew that.
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