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Re: Poptech post# 217157

Thursday, 07/29/2010 4:09:06 PM

Thursday, July 29, 2010 4:09:06 PM

Post# of 326352
Why wouldn't the MS Tag read just be routed to the correct infrastructure to return the desired content/function? Neustar/Neomedia would not have to be capable of performing the MS protocols, just the code routing for which they would recieve a fee from MS or the advertiser based on the scan in exchange for facilitating traffic to the campaign. Why does it matter if the code is 1d-2d-open-proprietary-direct or indirect?

That is my interpretation of the patent application and it's intended function. I do not see the conflict with the other patents in the NEOM portfolio.

I'm outta my league here with the technical stuff but you probably already knew that.

"A man doesn't know what he knows until he knows what he doesn't know"