No, BC/BS is not in the high road business but it will be cheaper for them to fund the transplant of stem cells than to transplant an entire heart, or treat long-term leukemia, Parkinson's, ALS, and a hundred other acute and chronic diseases.
Then, if the government (federal or state) gives them a few incentives........
Public/private partnerships, Red Cross, CBAI, insurance companies, teaching/research university hospitals with a leading-edge reputation to promote, countries like China wanting to steal the lead.........
After the damage to the reputation of the financial/banking system and the oil industry reputation currently up in flames in the Gulf, I would think the health care industry would want to pro-actively dodge that bullet.
Although, speaking of the health care industry, CBAI wants to be the stem cell pharma to the world. Do you know how much money the world-wide pharma industry pulls in every year??
Just re-define pharmaceuticals. Private stem cell storage the brand-names and public the generic. But patents only on the process, at least for now.
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