hmmm offense and defense.... a debatable position for bc/bs. On the other hand what does bc/bs have to offer except responding to claims and trying to take the high road, one might hope, to make a statement. Otherwise they lose money. I don't think they are in the high road business. Would be delighted to be corrected. IMHO it takes someone like the Red cross or blood banks to offer hope and the willingness to do the right thing for those in need. Repeating myself maybe but I think there is business available in the methods mentioned. The CEO has to have a lotta vision, which from all I can learn is possible. So important to pick the correct business model at this juncture, I suppose.
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