tvmetguy...I appreciate your enthusiasm, as many probably do, but your premise/argument is way way off.
The main contention that the dollar amounts for leases pale in comparison to the .04/min charge rings hollow mainly because, quite simply:
NO ONE (certainly not in remotely significant numbers anyway) is paying any lease fees for any generation of per minute fees. My guess is that 99% of the registered keywords are getting free minutes since they haven't signed an agreement with us in the first place.
And of the 2,000 keywords you mentioned (actually much higher per previous statements) that you think 1,000 people are spending 5 minutes with each number/keyword and generating 10,000,000 minutes per month, you'd better retool your numbers. Of those 2,000 keywords it is more like maybe 20 (if that) are actual paying clients. So you have, then, 1,980 non-paying clients getting the service for free. So using that scenario, and a .01/minute cost to us, we give away approx 9,900,000 free minutes at A COST TO US OF $ 99,000/month. How's that number grab you?
And that's using the least rosy of your forecasts.
We all want GOIG to succeed, but you are way off if you think that we are anywhere near those numbers or will be any time soon.
5 billion/year rev? We can only hope for such, but sadly can only laugh at such.