Nobody here gets it yet...I'm not even in yet, just waiting my turn.
1) The 500/month and 10000/month fees for Keywords are squat
2) The charge which begins in January 2011 of .04/minute as a transaction fee is GOIG
3) This is the fee directly from their website: Voice Keyword™ Leasing Terms & Service Fees
Voice Keywords™ are leased for a minimum period of 1 month up to two years, all charges are paid in advance. Monthly reoccurring billing can be set up by credit card or by bank direct pay. A transaction fee of .04 per minute will be charged for all connected calls, these charges will be waived for all usage in 2010. | Download Service & Lease Agreement Terms
4) So only 2000 Keywords are set up so far? So what....figure a crappy number like only 1000 people doing a 5 minute call for each keyword per month. That would be 5000 minutes/month for each Keyword, or 10,000,000 minutes GOIG charges at .04/minute. That is a cool 400k/month
5) Now consider more realistic numbers like 100,000 people at 5 minute call, or 500,000 minutes times 2000 companies. Thats 1 billion, yes billion used/month. At .04/minute that is a cool 40 mil in rev/month and this is for January 2011, 9 months from now. Yup that would be something like 500 mil/year.
6) Now consider 12 months from now when GOIG wants 10,000 Keywords registered. If only 100,000 people use GOIG for 5 minutes for all 10,000 companies you get 5 bil, yes billion, minutes/month. At .04 that is rev of 400 mil/month. Yes, with only 100,000 people using GOIG for each Keyword for 5 minutes/month GOIG now has yearly rev of 5 billion
7) If GOIG gets to a 5 bil/year rev run rate next year with earnings of 1 bil, this is a 15.00 USD stock.