LOL... you must never watch the shopping channels!
All of them hawk cleaning products in addition to the infomercials...
speaking of which, Oxy-clean would do well to buy into the animated Billy Mays concept compared to the anemic woman they have on air doing commercials now!
Also Pak-It is already in Home Depot and Target... Wal-mart would be a nice addition.
I think the infomercial is there to get awareness with a media blitz, with the move into large retail outlets the intended second part of the roll out. I don't think oxi clean would have been near a hit, or it would have taken a lot longer had it not been for the infomercial.