Good points, but that's not how revs have been the last few quarters, they have been flat. I also agree that you can't get 100% of the contracts and I'm willing to wait a while long to land at least some biggies. Personally, I don't think the Thomas the Tank card is going to be all that successful. Judging by what's on their site, it's just not that fun. Actually, someone on the yahoo boards bough a similar product for their kid and the kid got bored within minutes (note: not a scientific survey ;]). Lots of other more interactive content out there for kids these days.
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