<<Personally, I don't think the Thomas the Tank card is going to be all that successful. Judging by what's on their site, it's just not that fun. Actually, someone on the yahoo boards bough a similar product for their kid and the kid got bored within minutes (note: not a scientific survey ;]). Lots of other more interactive content out there for kids these days.>>
There are Thomas the tank writing pads with a marker for sale in airports for $10. We can sell our Thomas the Tank card for basically the same price point. Now, which do you think will sell for non-rich people during a recession on the run??