re: "what potential it brings." -- That could be the most important aspect of the news. ie: If truly high caliber content was signed, Mark's credibility in the entertainment world would enjoy an instant boost.
Fortunately, if the content doesn't live up to the hype, the stock suffers, but the entertainment world shrugs and Mark can aim higher next time. Everyone starts somewhere.
fwiw, I had a daydream the other day that Mark signed J.K. Rowling for film rights to her next story series. Ah, we can dream, can't we... ;)
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