Yeah I was playing around again with those sales numbers. Kenny said on the initial PR 32000 cases and a 50% improvement on that. So for grins let's say 50000 cases. I was able to ascertain that Olifant ships 12 bottles to a case instead of 6 like Trump. So, Trump is a 600000+ bottle seller. So is Olifant now.
Most of these retailers are running out Olifant discounted at around $125-$145 a case. That means we are sending it to distributors from anywhere between $50-$80 a case. So, Olifant will bring us $2.5 mil to $4.0 mil a year in sales.
That might have something to do with today's pop. Our sales almost doubled and if I'm not mistaken, Olifant is profitable.
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