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Wednesday, January 14, 2009 6:09:54 PM
Most of these retailers are running out Olifant discounted at around $125-$145 a case. That means we are sending it to distributors from anywhere between $50-$80 a case. So, Olifant will bring us $2.5 mil to $4.0 mil a year in sales.
That might have something to do with today's pop. Our sales almost doubled and if I'm not mistaken, Olifant is profitable.
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