Mobile Couponing in Germany, McDonalds 12Snap and Gavitec results from Pilot
by: Bena Roberts Thursday, August 7th, 2008
In July there was a Mobile Couponing Pilot in Germany.
It was tested at MacDonalds and during the trial 10,000 consumers used the coupon service. The two week promotion was the brain child of Gavitec and 12Snap. More information here
McDonald's Germany pleased with mobile coupon trial success | 07 Aug 2008 05:10 PM CET | Germany http://www.telecompaper.com/news/news.aspx?sel=mo McDonald's Germany has teamed with mobile marketing company 12snap to test mobile coupons in selected outlets, using technology from Gavitec. The positive results of the trial have taken McDonald's by surprise. Over 10,000 restaurant customers have participated in the test since start-July, and over 74 percent of these have taken part more than once and exchanged more than ...