Tuesday, July 15, 2008 1:22:17 AM
McDonald's - Vodafone - 12Snap - Gavitec
Mcdonald’s SMS Lounge IN GERMANY (Gavitec's EXIO)
http://mmaglobal.com/modules/article/view.article.php/a1997
http://www.onetoone.de/index.php?we_objectID=15404
"July 2007 Mc Donald launched, with Vodafone, the ‘SMS Lounge’ service in Germany to establish a long-term dialogue with customers and increase restaurant sales."
http://mobilemarketingcafe.wordpress.com/2008/07/02/mcdonald-supersize-his-mobile-efforts-proficiently/
SMS Lounge
http://www.mcdonalds-hof.de/news_aktionen/coupon_2007_09_28.pdf
The McDonald’s SMS Lounge (12snap Germany)
Get mobile coupons from your ”homebase” restaurant!
http://mmaglobal.com/modules/article/view.article.php/a1997
Brand: McDonald’s
Agency: 12snap Germany
Author: Julia Susanne Schönherr
Date: 09-06-2008
GOAL:
Establish a long-term dialogue that drives people to the restaurant and increases sales. Offer them a service that gives them a real value. Build awareness by using a mechanic that presents McDonald’s as an innovative brand.
SOLUTION:
What do 99% of all people have in common? They love to get something for free! With the SMS Lounge, McDonald’s invited customers to save money with their mobile phone. One text message was enough to register at your favourite restaurant for the service. In the following months, people received a mobile voucher directly from the restaurant onto their phone every two weeks. The coupons – embedded in a QR code - could be redeemed by scanning them at the restaurant. Food delivery at it’s best!
RESULT:
Since its launch in July 2007, more than 10.000 participants have used this McDonald’s service. With the first of its kind mobile couponing pilot throughout Germany, the brand achieved response rates up to 29%!
ZenaTech, Inc. (NASDAQ: ZENA) Launchs IQ Nano Drone for Commercial Indoor Use • HALO • Oct 10, 2024 8:09 AM
CBD Life Sciences Inc. (CBDL) Targets Alibaba as the Next Retail Giant for Wholesale Expansion of Top-Selling CBD Products • CBDL • Oct 10, 2024 8:00 AM
Foremost Lithium Announces Option Agreement with Denison on 10 Uranium Projects Spanning over 330,000 Acres in the Athabasca Basin, Saskatchewan • FAT • Oct 10, 2024 5:51 AM
Element79 Gold Corp. Reports Significant Progress in Community Relations and Development Efforts in Chachas, Peru • ELEM • Oct 9, 2024 10:30 AM
Unitronix Corp Launches Share Buyback Initiative • UTRX • Oct 9, 2024 9:10 AM
BASANITE INDUSTRIES, LLC RECEIVES U.S. PATENT FOR ITS BASAFLEX™ BASALT FIBER COMPOSITE REBAR AND METHOD OF MANUFACTURING • BASA • Oct 9, 2024 7:30 AM