Munich / Aachen, Germany, 06.08.2008 - Digital coupons on the phone einzulösen, is available in several European countries already widespread. German marketing decision reluctant so far, the cost-effective customer loyalty solution on a larger scale. Together with 12snap and on the basis of Gavitec technology, McDonald's Germany for the first time the so-called Mobile couponing in selected branches nationwide pilot and his effectiveness and efficiency of customer loyalty demonstrated.
The positive results of extensive action to date under German consumers surprised McDonald's. Since the beginning of July were more than 10,000 restaurant Visitors to the action of the leading fast-food provider. About 74% of them took part and repeatedly triggered more than one of the coupons offered by SMS. This shows the mobile couponing of McDonald's a remarkably strong response among German consumers.
The heart of the mobile promotion were two-weekly coupon emissions, the program participants on their mobile phone in the form of a 2D bar codes had received. During response rates of up to 29%. The EXIO scanner of Gavitec in the restaurant area have been used to the mobile phone vouchers from the display off and the participants will be issued a receipt coupon. These were as usual at the box office and redeemed on the orders into account. It has a database ensures that only the personal voucher quota could be redeemed.
"Mobile Couponing developed the idea of the bonus program further, it gelerntes linked to consumer behaviour, but also the handling cost for suppliers and customers drastically reduced," explained Stefanie Krebs, managing director of 12snap Germany. "The phone is always there and thus the ideal platform for timely actions or coupon offers impulse to realize. Regular incentives and promises a clear benefit of our experience are the best starting point for a lasting emotional customer loyalty. "
Mobile couponing is a pioneering form of customer loyalty of the mobile medium. McDonald's customers were initially by email, instore posters, flyers and the EXIO scanner on the rebate program attention. By sending a keyword via SMS they declared themselves to participate and received a welcome text messages and the link to download a digital loyalty card. (Note: Alternatively, each participant received a personal pin via SMS, of which he is also at the terminals could identify, he or she should not download loyalty card.) Each club card, the mobile phone users during the pilot campaign twice a month a voucher account. About the availability of new coupons and other offers were the participants in the series each per SMS. Brand presence and customers were able to dialogue with the consent of the consumer directly to their personal media can be realized.
As a lead service provider 12snap signed for the campaign layout, content creation and the entire operational performance of SMS, digital downloads and the scanner solution in cooperation with the Aachen Gavitec AG - mobile digit. Supports the mobile discount between Nokia and Vodafone.
About 12snap 12snap develops innovative mobile marketing and customer loyalty solutions for advertisers. In designing its award-winning campaigns and marketing programs combines the company founded in 1999 mobile technology and creation at the highest level. 12snap is the world's only mobile marketing provider in the prestigious Cannes advertising festival with 4 "lion". The Mobile Marketing Awards 2007 Munich received the Agency a "Sim" in silver and the o2 Grand Prix for the most innovative mobile campaign. The company placed in the "Red Herring" ranking of the 100 most innovative companies in Europe and has received numerous international awards. As one of the pioneers and leading European provider of mobile marketing supervises 12snap clients such as adidas, Coca-Cola, Ferrero, Lufthansa, McDonald's, MTV, Unilever and Vodafone. The Munich-based company has subsidiaries in Germany, Britain, Italy, Sweden and Turkey. For more information about 12snap see www.12snap.de.
About NeoMedia Technologies Ltd. NeoMedia Technologies, Inc. (USA) is the world leader in optical initiated transactions and links the physical and mobile world with innovative solutions with its patented mobile direct-to-Web cutting-edge technology. In order to offer customers a stable infrastructure for high-performance optical processing codes to provide the NeoMedia extended its offer with the award-winning Gavitec technology. Gavitec AG - mobile digit, a subsidiary of NeoMedia Technologies (OTCBB: NEOM), is a leading provider of technical equipment of code-reading systems and software for mobile applications. The Gavitec AG, which is based in Germany, provides standardized and customized solutions for the mobile marketing, mobile couponing, mobile ticketing and mobile payment systems. For more information, please visit www.neom.com, and www.neoreader.com www.mobiledigit.de.
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