Replies to post #168029 on Wave Systems Corp. (fka WAVXQ)

[Snackman]

On the Wire

Press Release Source: Wavexpress


Wavexpress Integrates YuMe's Ad Platform Into TVTonic
Monday July 21, 8:03 am ET
Partnership Enables Wavexpress to Leverage YuMe's Established Ad Platform and Network for its Free TVTonic Internet Television Service and Content

NEW YORK--(BUSINESS WIRE)--Wavexpress, a provider of broadband media technology and services, majority-owned by Wave Systems Corp. (NASDAQ: WAVX - News), today announced a partnership with YuMe, the first dedicated advertising network created and optimized for broadband video. The agreement integrates YuMe’s ad management platform into TVTonic, Wavexpress’s free Internet television service.

As TVTonic’s audience and network of content providers continue to grow, the strategic partnership with YuMe will provide broader advertising opportunities for both Wavexpress and its content partners. YuMe’s platform is uniquely suited for TVTonic and can dynamically deliver a fresh package of advertisements whether a user is online or offline. Through this partnership, TVTonic is now able to offer both pre-rolls and interstitial ads, as well as actionable overlay banners.

“In Wavexpress we have found an excellent partner that allows us to extend our service into Windows Media Center, supporting advertising in both TVTonic’s high-quality downloaded channels and streaming video from MSN,” said Jayant Kadambi, CEO of YuMe. “With the integration of our established ad platform into TVTonic, we are able to provide Wavexpress with a greater ability to service advertising clients aiming to reach Wavexpress’ audience of tech-savvy consumers.”

Wavexpress’ partnership with YuMe can enable it to serve advertisers already targeting Windows Media Center, including advertisers with campaigns that are specifically tailored to the remote-driven Windows Media Center user interface. In addition, the YuMe service is designed to provide Wavexpress with the ability to track real metrics on viewership and ad performance in downloaded playback.

“By teaming up with YuMe, we believe that Wavexpress is better positioned to continue to attract innovative video content providers on the Web and to offer our viewers a truly unique and free Internet television experience,” said Michael Sprague, president of Wavexpress. “YuMe’s ad platform enables our advertisers to reach viewers whether they are watching TVTonic online, offline or on their living room TV. This integration allows us to better serve our users, content providers and advertisers.”

The YuMe ad network and platform will be fully integrated with the upcoming version 3.3 release of TVTonic.

About YuMe

YuMe is the largest dedicated online video ad network and ad management system. With 400+ websites, more than 500 million video streams, and 134 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

About Wavexpress

Wavexpress enables secure broadband distribution of premium digital content. The company delivers full-screen video in near HD-quality, as well as games, music and software. Wavexpress supports a variety of business models, including subscription, pay-per-view, and advertising services. For more information about Wavexpress, or to learn about its Internet television application TVTonic, please visit www.tvtonic.com.

About Wave Systems Corp.

Wave provides software to help solve critical enterprise PC security challenges such as strong authentication, data protection, network access control and the management of these enterprise functions. Wave is a pioneer in hardware-based PC security and a founding member of the Trusted Computing Group (TCG), a consortium of nearly 140 PC industry leaders that forged open standards for hardware security. Wave’s EMBASSY® line of client- and server-side software leverages and manages the security functions of the TCG’s industry standard hardware security chip, the Trusted Platform Module (TPM). TPMs are included on tens of millions of PCs and are standard equipment on many enterprise-class PCs shipping today. Using TPMs and Wave software, enterprises can substantially and cost-effectively strengthen their current security solutions. For more information about Wave and its solutions, visit http://www.wave.com.


All brands are the property of their respective owners.



Contact:
Wavexpress:
Schwartz Communications
Justin Drake / Dave Bowker, 781-684-0770
[e-mail]
or
Wave IR:
Jaffoni & Collins
David Collins / Ratula Roy, 212-835-8500
[e-mail]

--------------------------------------------------------------------------------
Source: Wavexpress

[Countryboy]

YuMe Ad Platform To Power New NBC Direct

This is interesting. Maybe the NBC connection is related to the Wavexpress selection?

Tue Jan 22, 2008

YuMe to Drive Ad Management, Reporting, Distribution for First Network Site to Offer Free Downloads of Primetime TV

YuMe, the first dedicated advertising network created and optimized for broadband video, and NBC announced today that YuMe's ad platform has been selected to provide ad management, campaign management, trafficking and reporting for the new NBC Direct service.

NBC Direct is the first online destination to offer free access to programs across the NBC prime time line up. The technology integration necessary for YuMe and NBC to deploy the ad platform is being finalized during the current beta period for NBC Direct. Enhanced versions of the service will
be open directly to consumers in Q1 of this year.

"We're excited to be a part of this historic effort to deliver, for the first time ever, free on-demand access to prime time programming for consumers," said Jayant Kadambi, CEO and co-founder of YuMe. "Over the coming months, we will provide NBC with new and unprecedented abilities to service their advertising clients in connection with the online viewing of premium content via NBC Direct."

Vivi Zigler, Executive Vice President, NBC Digital Entertainment, said, "We believe we have found an excellent partner in YuMe to help us bring to viewers their first free, on-demand access to the best programming our network
has to offer. Our network has a proud tradition of innovation and leadership when it comes to bringing content to viewers in new ways and NBC Direct will be another milestone in this proud history at the network."

While the YuMe advertising platform is delivering this first for consumers, it is also delivering new firsts for the online video advertising category. YuMe's platform can dynamically deliver a package of fresh advertising creative so that each time a user plays the downloaded content a
new ad may appear in designated positions. Previously, advertising campaigns could only be refreshed in streaming content.

YuMe also for the first time delivers real metrics on viewership and ad performance in download playback, in addition to streaming playback. After viewers have come to the site, downloaded and disconnected, YuMe continues to
capture viewing metrics and updates its system the next time the computer connects to the Internet.

Additionally, YuMe's platform allows ads embedded in the content to travel to any playback device a user may choose - portable player, mobile device or PC - ensuring viewers have a choice in where and when they watch their favorite content. YuMe's real-time reporting ensures the network receives the
latest analysis of advertising performance across all the programming on the site.

NBC Direct allows consumers to directly download full length episodes for viewing on Windows based PCs. Viewers are also able to select their favorite NBC shows that they'd like automatically delivered to their computers as soon as they are available.

Programs currently available include "30 Rock", "The Office", "Heroes", "My Name Is Earl", "Medium", "American Gladiators", "Celebrity Apprentice", "Friday Night Lights", "Late Night with Conan O'Brien" and "The Tonight Show
with Jay Leno."