YuMe Ad Platform To Power New NBC Direct
This is interesting. Maybe the NBC connection is related to the Wavexpress selection?
Tue Jan 22, 2008
YuMe to Drive Ad Management, Reporting, Distribution for First Network Site to Offer Free Downloads of Primetime TV
YuMe, the first dedicated advertising network created and optimized for broadband video, and NBC announced today that YuMe's ad platform has been selected to provide ad management, campaign management, trafficking and reporting for the new NBC Direct service.
NBC Direct is the first online destination to offer free access to programs across the NBC prime time line up. The technology integration necessary for YuMe and NBC to deploy the ad platform is being finalized during the current beta period for NBC Direct. Enhanced versions of the service will
be open directly to consumers in Q1 of this year.
"We're excited to be a part of this historic effort to deliver, for the first time ever, free on-demand access to prime time programming for consumers," said Jayant Kadambi, CEO and co-founder of YuMe. "Over the coming months, we will provide NBC with new and unprecedented abilities to service their advertising clients in connection with the online viewing of premium content via NBC Direct."
Vivi Zigler, Executive Vice President, NBC Digital Entertainment, said, "We believe we have found an excellent partner in YuMe to help us bring to viewers their first free, on-demand access to the best programming our network
has to offer. Our network has a proud tradition of innovation and leadership when it comes to bringing content to viewers in new ways and NBC Direct will be another milestone in this proud history at the network."
While the YuMe advertising platform is delivering this first for consumers, it is also delivering new firsts for the online video advertising category. YuMe's platform can dynamically deliver a package of fresh advertising creative so that each time a user plays the downloaded content a
new ad may appear in designated positions. Previously, advertising campaigns could only be refreshed in streaming content.
YuMe also for the first time delivers real metrics on viewership and ad performance in download playback, in addition to streaming playback. After viewers have come to the site, downloaded and disconnected, YuMe continues to
capture viewing metrics and updates its system the next time the computer connects to the Internet.
Additionally, YuMe's platform allows ads embedded in the content to travel to any playback device a user may choose - portable player, mobile device or PC - ensuring viewers have a choice in where and when they watch their favorite content. YuMe's real-time reporting ensures the network receives the
latest analysis of advertising performance across all the programming on the site.
NBC Direct allows consumers to directly download full length episodes for viewing on Windows based PCs. Viewers are also able to select their favorite NBC shows that they'd like automatically delivered to their computers as soon as they are available.
Programs currently available include "30 Rock", "The Office", "Heroes", "My Name Is Earl", "Medium", "American Gladiators", "Celebrity Apprentice", "Friday Night Lights", "Late Night with Conan O'Brien" and "The Tonight Show
with Jay Leno."
AI
