Replies to post #59583 on e.Digital Corporation (fka EDIG)

[earlyretired]

great article tom. kinda blows murrayhill's theory out of the water.

[hollywoodhills]

Tinroad..nice find..maybe the Digeplayer will be edigs first real homerun..

HH

[emit]

"Rockwell Collins is performing that duty for us and APS," he said.

[Tinroad]

Airfax Summary:

Customers love the product - they line up while boarding with $10 dollar bills on outstretched hands, vying for one of them.

Airline customers do not need installed entertainment systems with complicated and expensive entertainment solutions.

The DigEplayer story is another chronicle of IFE success and may define a new paradigm in the industry.

The positive, overwhelming acceptance should make most IFE vendors sit up and take notice of this product.

Portable IFE is here and IFE vendors better be prepared to compete in this universe.

[lickily]

Ahh, beat me to it Tin, just saw that. Nice inside story of the development. And my favorite:

"We asked about the passenger popularity because the unit differs from many of the installed systems and we were not surprised to find out that there was not one negative input from customers. The positive, overwhelming acceptance should make most IFE vendors sit up and take notice of this product. “With the acceptance of this feature, we have not “lost” one unit yet, but we have had to pry a few out of the hands of some employees…our flight crews love them.” There are a few lessons here: 1. Portable IFE is here and IFE vendors better be prepared to compete in this universe. 2. Passengers love the “choice” offered by the device and we predict that this product will be passenger differentiable – they know Alaska has them and will come back for the experience. 3. Busy crews see the value in an IFE product that keeps their passengers entertained, in their seats, and happy. Win-win-win!"