Re:<"It is a faster path to market for motor oil and fuel additives.">
Is that something you know for certain? Is it worth putting the plans for freeing the U.S. from oil dependence on hold in lieu of getting to the market faster with a product which might fail? If you had a drug which cured cancer, would you put it on hold since the drug might also make a good household adhesive and pursue that path instead? Aren't you at least a little suspicious that the oil might not be as good a replacement for diesel as Mr. Rivera led everyone to believe?
And if the additive is the better way to go in the short term, why doesn't JR sit down one of these days and map out a path? You can't believe that every product Mr. Rivera presented to the investing public over the past eight years was commercially viable but just fell apart due to bad luck--can you?
We can speculate the most optimistic scenario all we want. I'm sure Mr. Rivera knows very well the power of optimism coupled with lack of information.