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PaperProphet

07/17/07 11:48 AM

#8429 RE: weo1998 #8428

RE:<"This company desperately needs an awareness campaign to update and educate current and potentially new investors.">

Companies which successfully execute PR campaigns will find new investors while old investors get out. In turn, new investors often then hope for PR campaigns so they can get out at a better price. That can be a cycle which never ends.

Companies need to execute on operations--that's where the value resides. PR'ing just to raise awareness of the stock is a no-value-added activity.