The hydrate has been a part of their brand for quite some time, they just "tweeked" it, right or wrong, we will see. Kona Gold Beverage is their main focus. I see nothing wrong with their current marketing direction. I like the communication / transparency we have seen so far, sure we will all agree to disagree and agree on the way they are conducting business. Sales is what matters, lets just see how they do with sales, the upcoming months ahead.
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