transparency is good.
But a switch from cbd/energy to thc non-energy is not a tweak.
Also to say rebrand, with nothing to show, leaves a muddle. A rebrand touches the identity of entire co... not just a tweak.
Kona Gold still has half its products listed on site unavailable. Get that cleaned up first?
I am positive on team, and this product might be good (allthough thc distribtion has challenges) but as with last team the market message, cohesion, public face seems a secondary priority.
In this media age message and communication IS the priority.
ex - if hydrate is being transformed , at least have web banners and teasers that align with news. But IF as release states the co has a loyal hydrate ( as IS) cust base arent they just tossing them? If loyal customers why not keep the 2-3 most popular and roll in the new thc line? This respects the brand.
Thc is not 'energy' or health. In disclosure i am a thc tradional mode user... and would not look to drinks as delivery system. The CBD is the health component.
Will there need to be age limits? Liabilities if someone drinks 2-3?
Yes might be good... but for me creates uncertainty in direction and experience in managing... brand.