Replies to post #118663 on Kona Gold Beverage Inc (KGKG)

[allenc]

From reading today's news, it seems management is open to all input, such as yours, they are wanting to engage with shareholders, which is a definite positive IMO.

[ice trader]

As I said before trying to push your way in to a saturated drink market is futile .
Lots of products make it in wall mart and target with no success.
And I believe this about selling shares that come out of thin air billions of them, than a successful product. if all the money was used that was invested in this company probably hundreds of millions it would have gone well.
Leopards don’t change their spots, zebras their stripes or scam artist there tactics.

[justhefax]

agree
i tried to share that with previous team.
Very important to secure territory, physical and digital. Doesnt have to be national, but any that can be managed effectively.
Think regional beers etc.

Dont just get samples on shelves, work to secure customers, develop loyalty, create marketing theme content (a la Red Bull's wings etc).

Bring in partners, both entertainment, media types as well as biz pros.

Get a seasoned board member, like young eager talent from other well known successful bev co's.

The release is as good as i've read from any pink, well written, with shareholders interests as priorty.

[Werbe]

Most likely the latter, Mast Hill is tooth and nails on these nano tickers with their debt. More of take everything and anything but all my opinion.

I like your logic so I'll just touch on your riff.

1) Get a distribution deal with Walmart or Target for the energy drinks.

New management is impressive with its work history so I am sure they have insides to some friendly distributors that have reach. These food/drink companies need to have a middleman that can secure real profits, unless of course they have a real plan to sell themselves which would be hard with drink products.

2) Focus on one key region to create buzz in a market, and to keep transportation costs low.
3) Actually use the social media to spread awareness and engage demand from consumers in other regions

For sure, they need to sink some money into a PR/IR team that is static, not come and go with no real attachment. Have them push info out through socials like you say, especially tik tok and instagram. Give away free product to top influencers etc, have them mention brand name. A lot of this matters though with what deals they can ink out with who will distribute the product, their reach etc.

4) Perform market research in regions adjoining the aforementioned key region to determine expansion from a central point (Do not go from Milwaukee to Seattle and Reno before you have your feet under you)

These type of products really can catch fire. Look @ that nasty PRIME drink crap, or vitamin water etc. You need a known face to push the product, which with the new management having ties with athletes, they are usually the best product pushers besides musicians, that could happen here.

5) Use the big retailer inventory tools available, to determine product movement and inventory levels, so shelves stay full (Instead of counting on my maps to inform X users where they can find it)

Yup yup, new management has the credentials I read so I am sure they already have access to or knowledge of most that logistic type of workload.