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Tuesday, January 30, 2024 10:11:38 AM
I like your logic so I'll just touch on your riff.
1) Get a distribution deal with Walmart or Target for the energy drinks.
New management is impressive with its work history so I am sure they have insides to some friendly distributors that have reach. These food/drink companies need to have a middleman that can secure real profits, unless of course they have a real plan to sell themselves which would be hard with drink products.
2) Focus on one key region to create buzz in a market, and to keep transportation costs low.
3) Actually use the social media to spread awareness and engage demand from consumers in other regions
For sure, they need to sink some money into a PR/IR team that is static, not come and go with no real attachment. Have them push info out through socials like you say, especially tik tok and instagram. Give away free product to top influencers etc, have them mention brand name. A lot of this matters though with what deals they can ink out with who will distribute the product, their reach etc.
4) Perform market research in regions adjoining the aforementioned key region to determine expansion from a central point (Do not go from Milwaukee to Seattle and Reno before you have your feet under you)
These type of products really can catch fire. Look @ that nasty PRIME drink crap, or vitamin water etc. You need a known face to push the product, which with the new management having ties with athletes, they are usually the best product pushers besides musicians, that could happen here.
5) Use the big retailer inventory tools available, to determine product movement and inventory levels, so shelves stay full (Instead of counting on my maps to inform X users where they can find it)
Yup yup, new management has the credentials I read so I am sure they already have access to or knowledge of most that logistic type of workload.
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