Kona Gold Beverage Inc (KGKG)

[TucsonPhil]

I would bet they invested when Ooh la Lemin push was on the table and had hopes for a successful investment, or alternatively a way for company to default, so they would receive the IP. I think the Walmart failure and sale of Ooh La Lemin were the final catalysts for this management change.

Success will depend on a few factors:

1) Get a distribution deal with Walmart or Target for the energy drinks.
2) Focus on one key region to create buzz in a market, and to keep transportation costs low.
3) Actually use the social media to spread awareness and engage demand from consumers in other regions.
4) Perform market research in regions adjoining the aforementioned key region to determine expansion from a central point (Do not go from Milwaukee to Seattle and Reno before you have your feet under you)
5) Use the big retailer inventory tools available, to determine product movement and inventory levels, so shelves stay full (Instead of counting on my maps to inform X users where they can find it)

All of that would be a good plan.

Any thoughts?