The company always has a financial interest in getting the best deal they can for any shares they sell. If they have certainty of a game-changing event but need to sell equity as a bridge then of course it would be in the company's and existing shareholders' interests for the company to be able to make disclosures under an NDA and get the best possible price. They need to be able to do that. If anybody gets illegitimately enriched through disclosure that would be fraud and civil or even criminal proceedings are available to police that.
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