So if the market for the shares is currently say $1/share but unbeknown to the market, the co will announce great news that will probably take the SP much higher (perhaps $2, perhaps $3, perhaps $5, perhaps $10, perhaps $20, - if at all, witness NWBO (good news but no or little market response and take your pick of the many SP predictions). How do you argue for some debated new value, which is in the eye of the beholder as the market does know about the news yet?